SEO Guide

“Content is what the search engines use to fulfill user intent.” – Dave Davies

AR and VR technology: Advancing digital marketing

Augmented reality service

AR and VR technology: Advancing digital marketing Share On Due to advanced technology, Digital Marketing strategies have become more innovative and creative in today’s ever-changing business environment, and brands now have access to powerful tools such as Augmented Reality (AR) and Virtual Reality (VR) that enable them to connect with their target audience engagingly. Therefore, […]

The Anatomy of Logo Design

“A logo is not a brand—it’s only a symbol for a brand. A brand is much more than a logo.” — Marty Neumeier


Buysing is an online marketplace based in London, UK that connects hotel owners and suppliers in the UK and aims to revolutionise the hotel industry and make the procurement process more efficient.


Steelofy, an esteemed online marketplace located in Manchester, UK, aims to revolutionise the UK’s industrial steel market.

Junior Deals

Junior Deals Case Studies & Success Stories Project Background BMW Motorrad is a prestigious automotive brand who wanted to develop their online strategy to be more innovative. This included becoming an industry leader in the digital space, reaching new audiences and ultimately increasing lead volumes. The Solution Upperdog actioned a multi-platform approach, focusing heavily on […]

Logo, Design & Development

What’s in a Logo? A logo is a powerful symbol that represents a brand and communicates its values effectively. It holds the potential to convey messages and evoke emotions more efficiently than written words. A well-designed logo and its colors can significantly improve brand recognition by up to 80%. Understanding the psychology behind successful logo […]