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Case Studies & Success Stories

Project Background

BMW Motorrad is a prestigious automotive brand who wanted to develop their online strategy to be more innovative. This included becoming an industry leader in the digital space, reaching new audiences and ultimately increasing lead volumes.

The Solution

Upperdog actioned a multi-platform approach, focusing heavily on paid social. We utilised Facebook lead generation forms, produced comprehensive targeting plans and developed custom audiences for stronger leads. Using Spotify, we reached new untapped audiences with audio ads. BMW Motorrad was the first automotive company to advertise on Pinterest in the UK.

The Results

As well as increasing leads YoY – meeting the annual lead target by summer – we delivered a significantly lower cost per lead, and the ads reached 6.2m people over the year. BMW Motorrad UK is now recognised as the highest performing digital market globally within the company.

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